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Fay

What to pack

Fay

What to pack

Fay

What to pack

Caught in an alternate dimension, between layers and destinations to come.

Fay SS 2018 had a special focus on the voyage, that we decide to highlight in the campaign.

On set the models, a globe, a map, an atlas, a passport. The undisputed protagonist was the will to live, bringing nothing besides necessary – including a red lipstick.

fay.com/what-to-pack

Role

Concept
Art Direction
Branded Content
Set Design
Shooting

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